#OpenFinnovation

José Manuel Barroso, President of the European Commission, has re-emphasised the importance of the objective for Europe to become by 2010 “the world’s most dynamic and competitive knowledge-based economy”. The objectives set in Lisbon in March 2000 – higher growth, more and better jobs and greater social inclusion – are ambitious, and Information and Communication Technologies (ICT) were identified as playing a key role in driving the transformation of the European economy.

• What could be the role of open innovation?
• How is EU going to get rid of the Bureaucratic Culture diminishing innovation today
• Silicon Valley innovators joke about Europe as a Open Space Museum - Not Open Innovator

Petri Peltonen, TEM, about Broadening Innovation Policy in Finland pdf-document.

I´ll try something:
Open (f)innovation gives the organisations rapid knowledge how the market will react to new technologies. It is like a wikipedia of trends. Examples and stories help to open the minds. There is still a lot of misunderstanding in these issues. Social shaping of technology –theory studies the demands of a user and the constructionprocess. Most innovation studies look innovations only from the "success" -point of view. Nobody knows how the success in done. The innovations should be seen as social construction, so we could learn from these models. In social media we can "build" the innovation and shape it together.

@oaw You're asking for a better definition of "how to innovate?". We need to take out the mystique from innovation: 1 % for the idea and the rest 99 % is hard work. The numbers should already say that Open Innovation has an advantage. If a problem would take 100 person years to solve for one person then 100 persons could solve the problem in one year. I think that with 100 collaborating we might solve the problem ten times faster.

I copy paste a part of the structured model to open innovation here for the second time. It's a little bit modified.

Crazy Creative Finns are accepting and adapting new working cultures to enhance Open Innovation. Social media, microblogs, wikies, basecamps, nings, photo, video & podcast galleries, and blogs are used to replace traditional meeting rooms and seminars. Innovators and entrepreneurs are networking and collaborating to improve the profitability of product development and service design.

1. Industrial products, innovations, and services are always invented and created in narrow subcultures (laboratory, R&D department, research institute, corporation). "Market Penetration" is followed by "Dedication" and finally we move towards "Saturation" if we are able to break out from the subculture and get a broader acceptance for our invention(s).

2. Social media can be used to "socialize" or adapt a new invention, product + service to a new culture, national market or subculture.

3. Social engineering can be used to understand the differences of a product development subculture and the new environment where we want to adapt it.

4. NIH is a valid reaction if we don't socialize and adapt our product or service to the new market, culture or environment, the "not invented here" (NIH) is a predictable, valid, and understandable reaction.

5. Service design is a practical tool for personalization of a product + the service promise to a new culture, country, user / market segment.

6. Open Innovation is a cost effective way of producer - consumer - client service improvements. If we don't do the "prosumer adaption" we should expect product rejection comparable to hearth transplant rejection.

7. Open source software development takes us to a new product adaption layer. Programming is very complex in a closed environment and "open development" leads to even bigger challenges.

8. Personalization is needed for industrial processes and consumer gadgets. It's the core of customer orientation, but we tend to think that customers should adapt to our [the producers] needs.

9. Many to many networking is effective and productive only if we have a clear and structured strategy for our participation. If not, Social Media leads us to an endless loop of discussions that wan't take us anywhere. Worst case of social media is talking, talking, talking into eternity - but no tangible results.

10. Ethernet is a starting point for data collection in a "thing links" environment where we need clear goals or are alternatively drowned into a stormy sea of data that can't be interpreted.

11. Values and gaols are important tools in information society solution developments. We need them to control where we are, and where we are heading.

12. Don't accept social media as an endless talking mechanism. It can be transformed into a structured productivity tool for all kinds of organizations.

Open Innovation and Co-creation isn't limited to face to face activities within the traditional organization. Digital technology empowers us to do things with collaborators living in other countries and cultures.

Are we slowly moving towards a TELEPRESENCE global networking business development?

• No physical seminars (they key is participation and sharing)
• No physical meeting rooms needed (virtualization of collaboration)
• No organization charts (we create in ad-hoc open environments with people we never met before)

Nice list. I could suggest a final memorandum or

P.S: Openness is difficult because we start from the wrong basis. For your own interests you get egocentric, you hide all, but you are corruptible and so you get arrogant, valueless and diffident with others, trustless, and the dust is networking like the final arm. All of that get you ill and it is by default, someone think by nature but he is wrong, he's misunderstanding the 'highly contagious' and devastating attribute. Living and doing business healthy is by few and seems the solution of all, nevertheless the environment, and finally makes you open, the innovator. Thinking and I'm sure to have forgot something but there is no bestseller of help.

ecciu!

@DanieleBeta You're a realist by training, but an idealist in practice while you responded. We can do it - together! But openness is certainly a challenge, I agree.

O - Former one sentence and knock out, too much late here. Needing a night of of reflection..

@DanieleBeta Sleep well! See you tomorrow.

2. Social media can be used to "socialize" or adapt a new invention, product + service to a new culture, national market or subculture.

I think that this is a start. Of course this means that your "product, invention or what ever" has been accepted by those in the Social Media Arena. Then this point becomes an "on the fly" or "just in time" type of ongoing improvement and implementation. And we must not forget scalability for any project.

7. Open source software development takes us to a new product adaption layer. Programming is very complex in a closed environment and "open development" leads to even bigger challenges.

Closed environment development has given us Microsoft and bloated software. While I don't know much about Open Source software, it certainly seems to be worth the effort to persue given the success of Linux and the like. It's always best to have another set of eyes on a project to give some outside input.

What specific "challenges" were you thinking of in the area of "open development?"

9. Many to many networking is effective and productive only if we have a clear and structured strategy for our participation. If not, Social Media leads us to an endless loop of discussions that wan't take us anywhere. Worst case of social media is talking, talking, talking into eternity - but no tangible results.

We could have weeks of conversations around this point. Yes, the noise to signal ratio in the current Social Media Sphere is nearly overwhelming. It is close to becoming simply one big echo chamber. No, I don't have a solution, and am willing to have even more conversations regarding how to break out of this endless loop.

Open innovation is a broader concept than Open Source. We can apply it to complex problem solving when multitalnted individauls get together in an open environment and we start talking. The problem is how participants handle signal to noice but also how to motivate people to participate. Long term problem solving in social media is a challenge as well. I think large issues like MediCare could be a great area. What do you think?

In a nationally televised address to Congress, President Obama asked critical lawmakers and a skeptical nation to reach consensus on legislation to expand health coverage. MediCare is a very difficult issue in USA. We've the same problems with growing costs of medical services and social care. What could social media and open innovation bring to the table? This is a broad issue and should be of interest of millions in both Europe and Finland.

@paulswansen @visualradio I would like to bring up the point about this endless talking. I don’t believe that one can survive in this open innovation shaping-process without face to face contacts. In my opinion there will come the point where the endless talking matures into the situation where participants will put the energy into action as we do with the finnovation -train. Basically what I try to say is that shaping process has some kind of “knot“ points where the process needs more serious action, only it should be spontaneous.

@oaw Yeah, we've to get the train moving. You also take up another important point: Self Organizing of events and projects. That will improve the efficiency of traditional project management where someone has to be in charge as the organizer and try to motivate people to do something. Self organizing means that anyone can become a leader in a critical moment when a process has to be taken to a new level.

@oaw @paulswansen I was outside doing some lawn moving while the weather is excellent for September and Finland. Physical work leads to new ideas. I thought about the continuous talk in Social Media and it could of course be blamed on an Addiction but another point is of course that we're Social Animals and love to be a part of a Crowd. And in the crowd we communicate with speach and body language. Here we've to compensate the lack of body language and text and pics are part of that compensation. The Social Scene in Social Media allows us to move between crowds and adapt to groups we feel important: Qaiku, Twitter, Jaiku, Brightkite, Facebook, Flickr, YouTube, Qik, Bambuser, etc. What would happen if this would be taken away from us suddenly? Would we return to write letters and post-cards to each other? This brings up the point of Social Economy: Talk is cheap in social media - but hopefully meaning valuable for all of us.

Because I am of generation who has lived life before nets, I could easily change into old habits. But I wouldn’t want that. Life is easier and more interesting. I remember when I got my first modem (1987) and suddenly I could take contact into world’s largest encyclopaedias. I got news in real time and could write letters so that it did not take weeks. And then the internet and the visual information! And the social media is pure gold. When I had difficult times I could get consolation through blogs. FB was a real pleasure in its early times. Qaiku gives a possibility to more profound discussion. I could go on forever...

@oaw Isn't if funny that we're returning back to minimalistic and simple communication platforms. Qaiku and IRC are almost cousins. Facebook as like the circus or Disneyland of social media. I think the future is moving back towards the simple format. Or at least for myself.

@visualradio You might be right! Anyway the world is somehow very familiar. (I often get déja vue -feelings from these discussions. I was an editor in a videotext-magazine and we did discuss much same kind of questions and my first website had some same problems…) But the simplicity is really an answer to this information flood. It is genius! Sometimes I miss funny things from Qaiku, but the minimalist idea is good. Anyhow is different and it is very Finnovation.

@oaw Easy to Use and Simple (KISS) Social Networking and Collaboration tools do enable ongoing dialog with a very low cost.

• More satisfied customers
• We can change the way we or the Enterprise 2.0 do things
• New ideas or results come from people relationships outside the company
• Social Collaboration does help to look at things from a different point of view
• We meet people we've never been able to work with before (cross-overs)
• Telepresence and videoconferencing are boosted by Cisco and HP to save traveling cost 50 %
• Social Collaboration and #OpenFinnovation is all about people interacting
• Doing this kind of stuff used to take a lot of money before (Lotus Notes was a 64 000 $ start-up cost project and only big enterprises used it)
• We can collaborate almost at Zero Cost (entry price)

@visualradio
Fine! Although I agree with most you wrote I think I would emphasize also face-to-face contacts. It is very important that we save money and climate with little travelling. Still they are some critical points where the social media is not enough and people have to discuss issues in old way. But at that point one could have made decisions almost ready and concentrate on marketing and appearance.
And we have to remember there is always people who are not good with written expression.

@oaw Sure, Face to Face is still necessary from time to time and I'm not against it at all. The technology helps us to do a part of the communication process over networks. It's still very difficult to imagine a dinner arranged as a telepresence situation. Social Media extends the sphere of people we can connect with but most important situational meetings in life are still face to face.

This of most knowledge based economy in 2010 mustn't include the mediterranean countries. It would be a miracle if Spain hasn't reached 5 millions of unemployed people (20% unemployment rate) by then. Moradvanced economy doesn't mean fire everibody and kep only 3-4 guys to manipulate statistics.

@DavidSalo I agree with you that European Union is lagging behind. We've a huge trouble to get back to post-war growth and industrial innovation. Five million unemployed in Spain might come true. We're going to have our own set of problems. We need an European wide innovation and restructuring. #OpenFinnovation is just a tiny part of the need for dramatic Social Engineering to get the world back on track. The globe might have 350 000 to 500 000 million unemployed, one billion without water and sanitation, and those who don't have anything to eat. We need new values to solve these problems. How long will it take for us to wake up from the dream and fantasy world we are living in.